Ouachita Parish shined at the 2025 Louisiana Travel Association Annual Meeting on Tuesday, Feb. 18, 2025, at ULM Bayou Pointe Event Center.
The association honored Discover Monroe-West Monroe as CVB of the Year, which operated on a budget of $1 million and above. Ouachita Parish scored a tourism economic impact of $30.11 million in 2024. The parish had an impressive year with hosting 191 events, and visitors spent $199 per day. During the awards ceremony, the announcer highlighted sports tourism as one of the area’s major attractions. In 2024, the NJCAA DI Men’s & Women’s Track & Field National Championships brought in $1,125,014.97 in the parish.
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