The Snohomish County Sports Commission is honored to be a winner of the SportsEvents Magazine 2026 Readers’ Choice Award as an All-Star Destination Partner. The organization also won a second award as Landyn Olson, sports development coordinator, received the SportsEvents Magazine 2026 Readers’ Choice Award for the Rising Star in Sports Event Planning. Olson is dedicated and passionate about making Snohomish County a premier sports destination.
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The Snohomish County Sports Commission had a stellar year in 2025, supporting more than 150 sports tournaments and welcoming over 230,000 visitors to the area. These events generated approximately $42 million with nearly 43,000 room nights booked, and there were a record number of 37 different sports played throughout 12 communities.
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Eventgoers have strong opinions about their fan experience. Whether the individual, family or group of friends are first-time attendees or they’re avid followers of a team or sport, the series of events leading up to, during and after the function determine if they return. From the minutes spent waiting in line to get tickets and passing through security to the prices of food and beverages at concessions and the costs of t-shirts, hats and jackets at the team store, it all results in positive or negative reviews.
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Nearly 100 players including two teams from Canada participated in the three-day 2026 Side Out Showdown pickleball tournament, hosted by Cloud 11 at Side Out Pickleball Centers in Everett from Jan. 30 – Feb. 1. This was a four-match-guaranteed, USA Pickleball-sanctioned event that used Franklin X-40 balls and DUPR ratings.
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Flag football has been offered for decades at Boys & Girls Clubs and YMCA’s throughout Snohomish County. Several high schools in Washington state have also provided flag football as a club activity.
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