Salt Lake City is no stranger to the global stage. As the buzz builds toward the 2034 Olympic Winter Games, the city is hitting its stride as one of the premier sports destinations in the world. At the helm of this momentum is Clay Partain, Executive Director of Sports Salt Lake, a division of Visit Salt Lake that’s rewriting the playbook for sports tourism in the Mountain West.
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Category Archives: Spotlight
Round Rock, Texas, has long been a powerhouse in sports tourism, and its latest expansion plans reaffirm its reputation as the “Sports Capital of Texas.” The city’s dedication to top-tier sports facilities has fueled its rapid growth, and with new significant facility expansions in the works, Round Rock is taking its sports offerings to the next level.
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Winter in Myrtle Beach is more than serene beaches and holiday festivities—it’s also a season of world-class sports events that elevate the destination to a global stage. Anchored by three major events with extensive ESPN coverage, Myrtle Beach transforms its quieter months into a bustling hub of tourism and media activity.
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Sports tourism is evolving, and a new generation of leaders is stepping up to enhance the game. Armed with fresh perspectives, a passion for sports, and a drive to innovate, these new industry professionals are breaking barriers and shaping the future. Zach Buck, a rising force at the Ann Arbor Sports Commission, is one such trailblazer. Just a few months into his role, Zach is already making his mark- bringing new ideas and creative strategies to strengthen community ties and continue to make Ann Arbor shine as a truly special sports destination.
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Nestled just north of Salt Lake City, Davis County offers an unbeatable blend of accessibility, natural beauty, and entertainment for all ages. Renowned for its stunning scenery and abundant recreation, Davis County sits between the Great Salt Lake to the west and the Wasatch Mountain Range to the east. Whether you’re drawn by its picturesque landscape against the Wasatch Mountain Range or the countless family-friendly attractions, Davis County is a top-tier destination for sports and recreation.
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