More than 90 sporting events annually. Roughly 30% of Visit Salt Lake’s group business now driven by sports tourism. An Olympic host city preparing for another historic Games.
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Category Archives: Spotlight
Read the daily diary of the Ann Arbor Sports Commission team, made up of Meaghan, Mike, Zach, and Hannah, on how they powered through hosting this 10-day international rowing event.
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From underwater hockey and quadball to theatre on ice and world championship horseshoe pitching, Greater Lansing has quietly become one of the most welcoming destinations in sports tourism for emerging and nontraditional events. While many focus on large-scale tournaments and established championships, the Greater Lansing Sports Commission has built a reputation for taking a different approach: staying open-minded, listening to local partners, and creating opportunities for sports communities that are often overlooked.
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When the 2026 Playeasy Innovators Summit arrives in Ann Arbor this June, attendees will quickly discover that the experience extends far beyond the conference sessions themselves. From can’t-miss experiences and favorite local spots to where to eat, wander, shop, and unwind, consider this your insider guide to making the most of your time in Ann Arbor — before sessions, after hours, and everywhere in between.
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Over the last 15 years, Baton Rouge has transformed into one of the nation’s most dynamic and fast-rising sports destinations. Backed by powerhouse collegiate athletics, a community of sports experts, and a growing network of high-quality venues, the city has steadily sharpened its focus on sports tourism—and the numbers tell the story.
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