The Sports Salt Lake team is headed to Las Vegas April 20–23 for the 2026 Sports ETA Symposium. It’s the premier event where sports destinations, event rights holders, and industry professionals come together to shape the future of sports tourism.  

The Sports ETA Symposium is more than just a networking opportunity. It’s where industry leaders gather to learn, strategize, and find new ways to maximize the impact of sports tourism while driving measurable ROI and elevating events across the country. And what better place to do it than Vegas, where the energy is high and the stakes are even higher.  

 Visit Us at Booth #1021  

If you’re attending, don’t roll the dice on missing us, stop by Booth #1021 for your energy boost, connect with our team, and discover what makes Salt Lake a premier sports destination. From world-class venues and seamless event execution to our unmatched mountain backdrop, we’re ready to show you why Salt Lake continues to lead in sports tourism.  

We’re also proud to serve as the closing luncheon sponsor this year, so be sure to stick around…you might just find yourself jumping out of your seat!  

Welcome to Salt Lake in 2027!   

We’re already looking forward to next year as the 2027 Sports ETA Symposium will be in Salt Lake! We can’t wait to host the industry in our incredible city and showcase why Salt Lake is the ideal destination for sports events. From state-of-the-art facilities and ease of access to a thriving sports culture and unmatched hospitality.