More than 90 sporting events annually. Roughly 30% of Visit Salt Lake’s group business now driven by sports tourism. An Olympic host city preparing for another historic Games.
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All posts by Sports Salt Lake
Sports inspire connection, competition, and community, and in Salt Lake, that impact continues to grow in meaningful ways. Salt Lake County and Sports Salt Lake are building on that momentum by expanding inclusive tourism through adaptive sports, creating opportunities for individuals of all abilities to participate, connect, and experience everything the region has to offer.
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The 5th Annual Sports Tourism Symposium brought together nearly 300 sports industry professionals, community leaders, and partners on June 17 at America First Field for a day centered around the continued growth of sports tourism in Utah.
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LAS VEGAS (April 21, 2026) – Sports ETA, the trade association for the sports events and tourism industry, today announced Sports Salt Lake, Powered by Visit Salt Lake, as the recipient of the Sports Tourism Organization of the Year Award (Over 500,000 population) at the 2026 Sports ETA Symposium here.
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