The city of Brownwood is a centrally located, mid-sized Destination in the state of Texas. The city offers a variety of sports facilities ranging from baseball, football, to basketball that can host amateur, collegiate and professional events. Brownwood continues to make sports tourism a focus, building new facilities & bringing new events to the city.

Overview

Brownwood was looking for a digital solution to market their Destination to grow their brand awareness, connect with new organizations & win new events. Connecting with Playeasy & maximizing their premium subscription, the City of Brownwood team is boosting their digital presence, growing their events & becoming one of Playeasy’s top Trending Destinations.

“We are a destination that has great potential with the sporting venues our city has, as well as the new development in our downtown districts. The platform that Playeasy provides is one of the top ways for us to promote our events & city to people & organizations who would likely not have found us. We have had events blossom in ways we never could have dreamed of & a lot of that success must be given to Playeasy.”

Robert Anders, City of Brownwood Sports Coordinator

Brownwood By the Numbers

  • 22 Soccer Fields
  • 18 Hole Disc Golf Course
  • 8 Tennis Courts
  • 6 Baseball Fields
  • 6 Softball Fields
  • 2 Golf Courses

Approach

Brownwood fully utilizes its Gold Playeasy subscription, including its customizable Destination profile, event marketing & posting capabilities to grow their brand. By regularly updating their profile & utilizing its full functionality, marketing their events, creating posts to the network & getting picked up by Google, Brownwood became the #1 Trending Destination profile on Playeasy in 2022.

Playeasy activates Brownwood around 3 key pillars

1. Utilizing everything included within their Gold Subscription

By adding enhanced descriptions, video content, photos, documents & robust custom Facility & Event Marketplaces, Brownwood is ranking higher in Marketplaces.

2. Marketing their events to organically grow across Playeasy & Google

Brownwood is growing their events & getting seen on Google by their target audience. The Texas Bank Brownwood Holiday Classic received 552 views over 90 days & was the #1 Trending Event on Playeasy.

3. Growing brand awareness & telling their story by posting content

With relevant content like upcoming event announcements, event recaps & facility posts, Brownwood is bringing more views to their profile & more visibility to their events.

Brownwood’s Engagement on Playeasy by the Numbers

Data from 90 days between 10/12/2022-1/10/2023

View the full case study here | View Visit Brownwood on Playeasy

Check out Brownwood’s Upcoming Events

  • The Hideout Open – WAPT
    The Women’s All Pro Tour, the official qualifying tour for the LPGA’s Epson Tour, will be heading to Brownwood, Texas for the first time for The Hideout Open. The four day tournament will feature over 100 of the best LPGA hopefuls competing at the beautiful The Hideout Golf Club. The Hideout Open is a new event on the WAPT. The event will be played at the Hideout Resort in Brownwood TX and boast an est $55K purse and $10,000 […]
  • Pond Hopper Family Fishing Day
    4 To 4 Ever Inc. will be in Brownwood, Texas hosting a Family Fishing Day focused on getting more families out enjoying the outdoors by fishing! First 50 children that sign up for the early bird registration ticket will receive a free fishing rod & reel and tackle. If you have fishing equipment sign up for regular registration and your child will get to spin wheel for a free prize. (Fishing Rods will not be given out for regular […]
  • TTAB District Tournaments
    Get ready for a week of intense competition, unforgettable moments, and non-stop action as the TTAB District Tournaments make their way to Brownwood, Texas! As the ultimate showcase of youth baseball talent, this championship promises to deliver excitement, drama, and plenty of unforgettable memories. From June 26th to June 30th, the best teams from across the region will battle it out at 3266-3298 Milam Dr, with the ultimate goal of clinching the championship title. With a thrilling atmosphere and […]

Check out Things to Do in Brownwood

  • 10 Mile Tasting Room & Craft Kitchen
    Introducing the 10 Mile Tasting Room & Craft Kitchen, where exquisite craft cocktails and delicious farm-to-table meals come together for an unforgettable dining experience. Located at 401 Center Ave, Brownwood, TX 76801, our cozy and relaxing atmosphere is perfect for enjoying an evening out with friends or a romantic date night. Our menu features locally […]
  • Abilene Regional Airport
    Looking for a convenient and stress-free way to travel? Look no further than Abilene Regional Airport! Located at 2933 Airport Blvd in Abilene, Texas, our modern airport offers everything you need to get where you're going. With non-stop flights to major cities across the country, you'll be on your way before you know it. Our […]
  • Austin-Bergstrom International Airport
    Welcome to Austin-Bergstrom International Airport, your gateway to Austin, Texas! Our airport is conveniently located just minutes away from downtown Austin and offers numerous flight options to connect you to destinations all around the world. We pride ourselves on providing top-notch customer service and a clean and comfortable airport experience for all travelers. With a […]
  • Baked Artisan Goods
    Discover the authentic taste of freshly baked artisan goods at our location in Brownwood, Texas. At Baked Artisan Goods, we use only the finest quality ingredients, sourced locally whenever possible, to offer you a delicious range of bread, pastries, desserts, and cakes. Whether you're craving our signature croissants, decadent cinnamon rolls, or savory pretzels, we're […]
  • Bealls
    Shop till you drop in style at Bealls! Conveniently located at 509 W Commerce St Suite A, Brownwood, TX 76801, USA, our store offers a wide variety of fashionable apparel and accessories for men, women, and children. With the latest trends and affordable prices, our collection is perfect for style-conscious shoppers who want the best […]