More than 90 sporting events annually. Roughly 30% of Visit Salt Lake’s group business now driven by sports tourism. An Olympic host city preparing for another historic Games.
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Sports inspire connection, competition, and community, and in Salt Lake, that impact continues to grow in meaningful ways. Salt Lake County and Sports Salt Lake are building on that momentum by expanding inclusive tourism through adaptive sports, creating opportunities for individuals of all abilities to participate, connect, and experience everything the region has to offer.
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The 5th Annual Sports Tourism Symposium brought together nearly 300 sports industry professionals, community leaders, and partners on June 17 at America First Field for a day centered around the continued growth of sports tourism in Utah.
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The Sports Salt Lake team is headed to Las Vegas April 20–23 for the 2026 Sports ETA Symposium.
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