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🎙️ In this episode, presented by Sports Richmond, VA, Kerri interviews Steve Andrus, the XTERRA America’s Tour Manager. They discuss Steve’s background, the mission & evolution of XTERRA as an outdoor lifestyle brand, & the importance of community engagement in hosting events. Steve shares insights on successful partnerships, the immersive experience of XTERRA events, & the organization’s efforts to involve youth in sports. The conversation also touches on sustainability practices, the role of innovation & technology, & the lessons learned throughout Steve’s journey with XTERRA. Here’s some key takeaways:

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(Frisco, Texas) January 16, 2025 – Visit Frisco announces the promotion of Devon Doggett to Sports Sales Manager. In this role, Doggett will expand on his first-hand working knowledge of recruiting and hosting premier sports events in Frisco, Texas. In March 2023, Doggett joined the Visit Frisco team as Sports and Events Destination Services Coordinator where he was an integral part of the team hosting successful NCAA Division I FCS Championship games, PGA Jr League Championships, LoneStar Conference tournaments, East-West Shrine Bowl, U.S. Army Bowl and Scooter’s Coffee Frisco Bowl games, and much more.

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As the Senior Director of Sports Sales for the Rhode Island Sports Commission, I spend a lot of time talking about the great things Providence has to offer in terms of competition venues and hotel space. I always mention the sense of community made possible by Rhode Island’s small size, but every now and then, we get to see it in action. Recently, I had the opportunity to demonstrate that tight-knit community to a visiting tournament housing partner. 

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