The 2024 Marucci World Series, an annual premier youth baseball tournament, is scheduled to take place in Baton Rouge, LA, this July. Organized in partnership with Visit Baton Rouge, the event’s digital promotion has primarily been driven through its event microsite on Playeasy. This case study breaks down the organic reach and engagement on the event page, which has gained significant traction through Google searches and the collaborative promotional efforts by Visit Baton Rouge, Marucci, and local business partners.
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