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The 2024 Marucci World Series, an annual premier youth baseball tournament, is scheduled to take place in Baton Rouge, LA, this July. Organized in partnership with Visit Baton Rouge, the event’s digital promotion has primarily been driven through its event microsite on Playeasy. This case study breaks down the organic reach and engagement on the event page, which has gained significant traction through Google searches and the collaborative promotional efforts by Visit Baton Rouge, Marucci, and local business partners.

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Grand Rapids is number 8 on the list of America’s Best Towns to Visit in 2024 thanks to its vibrant arts scene, thriving beer culture and family-friendly recreation. The annual list spotlights destinations selected by CNN Travel editors, looking at each destination’s attractions, food and beverage offerings, nightlife and cultural scene, sense of identity, proximity to other interesting spots, and wow factor. It also looks at travel essentials, including lodging options and the ease of getting around the city.

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