The way destinations measure success is changing.
It’s no longer enough to know how many people visited a website or clicked on a hotel listing. Today’s destination marketers need to understand what visitors are asking, where experiences are falling short, what content is missing, and how every interaction contributes to visitor engagement and economic impact.
That’s why we built Compass Advisor and Compass Insights.
Compass Advisor is the new AI-powered dashboard that brings together Compass, Elements, platform analytics, event performance, hotel engagement, and economic impact into one centralized experience. More than a new product, it’s a new intelligence layer for the Playeasy platform—helping destinations understand visitor behavior, improve content, measure performance, and make better decisions from one place.
It’s also the foundation for our largest platform release to date.
A New Way to Understand Visitor Conversations
Every conversation with Compass is now an opportunity to learn.
Compass Advisor and Compass Insights introduce powerful conversation intelligence tools that allow destinations to move beyond individual chats and understand visitor behavior at scale.
With Compass Advisor and Compass Insights, destinations can now:
- Track conversation volume, engagement trends, keywords, and traffic attribution.
- Search thousands of conversations using semantic search at both the conversation and message level.
- Replay real visitor conversations to see exactly how Compass responded.
- Review quality scores and diagnose where responses can be improved.
- Identify content gaps by comparing visitor questions against existing destination content.
Instead of guessing what visitors need, destinations can now see exactly where opportunities exist—and why.
From Insights to Action
Understanding visitor demand is only the beginning.
Compass Advisor closes the loop by helping destinations take action on what they learn.
New AI-powered content creation tools can generate visitor-facing content drafts based on verified demand, complete with links back to existing platform content. Built-in platform knowledge also gives users immediate answers to questions about using Playeasy, reducing support requests while making it easier for teams to get the most out of the platform.
Whether you’re improving a destination page, filling a content gap, or training a new team member, Advisor becomes a central workspace for continuous improvement.
A Smarter Compass Experience
The insights gathered through Compass Advisor have also powered one of the biggest updates to the Compass Tour Guide itself.
This release includes:
- A redesigned floating action button that’s more visible and inviting for visitors.
- A refreshed interface with a cleaner, easier-to-use experience.
- Dynamic prompt suggestions that automatically adapt based on event settings, available hotel offers, and destination promotions.
- AI-powered calls-to-action on marketed event pages that encourage deeper visitor engagement.
- Real-time web fetching, allowing Compass to reference relevant destination content it couldn’t previously access.
Together, these enhancements make Compass Tour Guide more intuitive for visitors while giving destinations greater confidence in every interaction.
Better Analytics Across the Entire Platform
Advisor doesn’t just measure conversations—it measures the performance of the entire Playeasy ecosystem.
For the first time, destinations can view platform health, hotel clicks and bookings, event leads, estimated room nights, Elements reach, and PEstimate economic impact from a single dashboard.
Elements now also includes its own analytics experience, allowing destinations to track impressions, interactions, clicks, and visitor attribution for every embedded experience across their websites.
Everything is connected, making it easier than ever to understand what’s working and where to improve.
More Ways to Support Local Partners
This release also introduces significant improvements for destination partners and hotels.
Destinations can now centrally manage hotel and business promotions, feature priority partners through new ranking tools, and create ongoing hotel promotions that extend beyond individual event room blocks while still directing visitors to hotel-owned websites.
Combined with new attribution reporting, these enhancements give destinations better visibility into partner engagement while creating additional opportunities to drive local business.
Easier Event Management
We’ve also continued refining the event management experience based directly on customer feedback.
This release introduces separate workflows for sports and non-sports events, support for custom sports, draft and unpublished event modes, clearer publishing controls, and expanded PEstimate capabilities for marketed events. Users can also now easily create events in Playeasy by simply pasting in an existing event website link. AI will automatically populate as much information as possible from the site, so all that’s needed is a quick review before publishing, saving valuable time and reducing manual data entry.
The result is a simpler, more flexible event creation experience that better reflects the way destinations actually work.
One Connected Platform
Compass Advisor is the centerpiece of this release, but it’s only part of the story.
Across Compass, Elements, event management, hotels, promotions, and platform analytics, we’ve introduced dozens of enhancements designed to work together as one connected platform.
Every improvement shares the same goal: helping destinations better understand their visitors, create stronger experiences, support local partners, and measure impact with confidence.
We were proud to officially unveil Compass Advisor, Compass Insights and the next evolution of the Playeasy platform at this year’s Innovators Summit. Throughout the week, we had the opportunity to explore these new capabilities alongside destination leaders, marketers, and event organizers, hearing firsthand how they plan to incorporate them into their visitor strategies.
Just as importantly, those conversations sparked new ideas. From additional use cases to future enhancements, our customers continue to shape where the platform goes next. That’s always been at the heart of how we build at Playeasy, and Compass Advisor is no exception. This release marks an important step forward—but it’s only the beginning. We’re excited to continue building alongside our partners as we shape the future of destination marketing together.
You must be logged in to post a comment.