Get ready for an action-packed experience at the Playeasy Innovators Summit!

All Summit events take place at the The Vanguard Ann Arbor (201 Glen Ave, Ann Arbor, MI 48104) unless noted.

Monday, June 15, 2026 – Arrival & Welcome

3:00 PM – 6:00 PM 
Check-in & Registration
Arrive, grab your badge, and get settled

6:00 PM – 8:00 PM 
Welcome Party – Wolverine Pickleball
Kick off the Summit with casual networking, drinks, and friendly competition at one of Ann Arbor’s most social venues. Transportation will be available from The Vanguard starting at 5:30 pm.

Tuesday, June 16, 2026 –  Two Worlds, One Family

The future of visitor engagement doesn’t live in disjointed departments; it lives with your marketing, web, membership & sales teams working as a cohesive unit. Day 1 is all about bringing these worlds together. Learn about the platform that makes this connection seamless, & from industry peers that are actively writing the new playbook.

8:30 AM – 9:00 AM
Breakfast
Join us in the ballroom at The Vanguard Ann Arbor for a buffet breakfast. Please feel free to eat during the opening presentations.

9:00 AM – 12:00 PM 
Main Sessions & Keynotes
Unveiling of Playeasy’s newest products, vision, and major announcements 

12:00 PM – 1:00 PM
Lunch Break – Working Lunch & Playeasy Training/ Demo station Open 

1:00 PM – 5:00 PM
Interactive Panels & Roundtable Workshops  

Sessions include: 

Panel 1 – Creating the Experience
Great destination experiences start with trusted content. This panel covers how DMOs are building the foundation — setting up and customizing event pages, indexing event org websites for event-specific Q&A, and making sure every visitor touchpoint reflects accurate, curated destination information. The result: an experience visitors trust and event organizers want to be part of.

Panel 2 – Distributing the Experience
Building a great experience means nothing if no one sees it. This panel is about getting your content in front of attendees where they already are — embedded on event websites, inside attendee emails, and activated on-site at the venue. Learn the linking best practices and distribution strategies that top DMOs are using to reach visitors before they ever set foot in your destination.

Panel 3 – Engaging the Community
The best destination experiences don’t start when attendees arrive — they start weeks before. This panel covers pre-event community activation, deals and discounts that drive local spend, and post-event communication that keeps the relationship going. Learn how to turn every event into a long-term engagement opportunity for your destination and your local partners.

Panel 4 – Measuring the Impact
You did the work. Now prove it. This panel is about building a data story so clear that rights holders, commissioners, and community partners can’t argue with it. Dive into attributable engagement analytics, AI conversation reporting, and the feedback loops that help you continuously improve — and demonstrate your destination’s value beyond a reasonable doubt.

Evening 

6:00 – 8:00 PM
Evening Activity to be Announced

8:00 PM – Late
After-Hours Networking at Babs’ Underground
Keep the conversations going with a relaxed, informal meet-up downtown.
📍213 S Ashley St, Ann Arbor, MI, 48104

Wednesday, June 17, 2026 – Choose Your Track: Compass & Playeasy

✔️ Compass Track (Marketing & Web Teams): Pull up a chair! This track is built around roundtable discussions on where the industry is heading & what DMOs actually need from their tools. Your feedback goes directly into shaping what we build next.

✔️ Playeasy Track (Sales Teams): Think Shark Tank, but for sports tourism. Bring your sales team to hear exclusive pitches from a curated list of event organizers actively looking for their next host destination – groups you could be welcoming to your community for their next event.

8:30 AM – Breakfast Opens
Join us in the ballroom at The Vanguard Ann Arbor for a buffet breakfast. Please feel free to eat during the opening presentations.

9:00 AM – 12:00 PM 
Choose your Track: Compass & Playeasy  

12:00 PM – 1:00 PM
Lunch Break – Working Lunch & Playeasy Training/ Demo station Open 

1:00 PM – 3:00 PM
Closing Sessions & Summit Wrap-Up 

Evening 

6:00 – 8:00 PM 
Exclusive Experience at Michigan Stadium (The Big House) presented by Ann Arbor Sports Commission
After two days of building the future of the industry together, we cap it at the Jack Roth Stadium Club at Michigan Stadium – one of the most iconic venues in the country, reserved exclusively for the people in this room.
📍Michigan Stadium: Jack Roth Stadium Club | 1201 S Main St Ann Arbor, MI 48104

8:30 PM – Late 
After-Hours Networking at Conor O’Neill’s
Wrap up the Summit with drinks, conversation, and connections. 
📍Conor O’Neill’s Irish Pub & Restaurant | 318 S Main St Ann Arbor, MI 48104

Thursday, June 18, 2026 – Recommended Departure

Spots are limited. Ann Arbor is ready.

We recommend bringing as many people on your team as possible – every seat adds value. This event is built for collaboration across roles.

Register Your Team!