98 isn’t a league, it’s a Culture.

Most brands chase the top 2% — the elites, the spotlight, the highlight reels.

We don’t.

We exist for the other 98%.

The ones in the gym before work.

The ones training after long days.

The ones grinding for progress, not applause.

It’s not the elites buying the gear, wearing the shirts, or keeping the sport alive.

It’s the athletes who show up, week after week, driven by passion and purpose.

98 Armwrestling is here to represent you.
To shine a light on the builders, the grinders, the committed.
The 98% who love the sport because it’s part of who they are.

This is your brand.
This is your movement.
This is 98 Armwrestling.