FOR IMMEDIATE RELEASE

Boston, MA — October 28, 2025 — Playeasy, the leading digital network in sports tourism, today announced a major company evolution, introducing two dedicated business lines — Playeasy Network and Playeasy Experiences — both powered by the company’s shared technology foundation, the Playeasy Platform. 

Over the past eight years, Playeasy has grown from a startup into the largest digital community in sports tourism — connecting destinations, event organizers, venues, and visitors through one connected platform. As the company’s network has expanded, so has its technology. What began as a platform for sports tourism connections has evolved into a powerful infrastructure that now supports every type of visitor and event experience across destination marketing organizations (DMOs). 

“This evolution reflects the two distinct missions that drive Playeasy forward,” said Sean Flaherty, Chairman and CEO of Playeasy Inc. “The first is to make the sports tourism industry more connected and accessible by creating a seamless ecosystem where destinations, venues, and event organizers can more easily find one another and bring more events to life. The second is to help destinations protect and elevate their local content, voice, and culture — empowering them to engage directly with visitors in an era of rapid technological change.” 

Two Business Lines, One Unified Mission 

To deliver on both missions with the focus they deserve, Playeasy will now operate through two complementary business lines: 

  • Playeasy Network — where destinations connect with event organizers to grow the global sports tourism ecosystem. 
  • Playeasy Experiences — where destinations engage visitors at every touchpoint through immersive digital experiences — spanning events, in-market activations, and leisure travel. 

Together, these divisions enable Playeasy to serve its partners with greater clarity, depth, and focus — while remaining united under one company, one platform, and one shared purpose: helping destinations and sports commissions thrive. 

For current partners of Playeasy, nothing will be changing in how you use the platform and products that you have today. These products will simply just be getting better, and there will be more products that will continue rolling out moving forward.  

Focused Leadership for What’s Next 

As part of this evolution, Kerri Shields has been promoted to CEO of the Playeasy Network. 

Kerri has been with Playeasy since day one — a co-founder, community builder, and driving force behind its mission. In her new role, she will lead the Playeasy Network alongside Co-Founder and Head of Event Organizer Solutions, Ryan Quigley, focusing on expanding into new event types, reaching more organizers, and growing the platform internationally.  

“I couldn’t be more humbled and honored to step into this new role and continue working alongside our incredible team to grow a network I care so deeply about,” said Kerri Shields, CEO of Playeasy Network. “When we started this company, our goal was simple — to make it easier for people in sports and events to find each other and bring more events to life. This next chapter is about deepening that connection and continuing to build something that truly makes a difference for the people and communities behind every event.” 

On the Playeasy Experiences side, Sean Flaherty will remain Chairman and CEO of Playeasy Inc. and will be functionally focused on leading the Playeasy Experiences business line, helping destinations engage visitors, activate their communities, and drive measurable results through technology. 

Co-Founder and CTO, Jon Gorin, will continue to lead the Playeasy Platform — the shared technology foundation that powers both the Network and Experiences divisions. Gorin has architected and built the Platform from the ground up, and under his leadership, Playeasy will continue to advance the infrastructure that connects its entire ecosystem. 

“This new structure gives each part of our business the focus and leadership it needs to grow,” added Flaherty. “We’re still one unified company — Playeasy — but now better positioned to scale our impact across both sports tourism and destination marketing.” 

Looking Ahead 

Playeasy will host a live webinar on October 29 to share more about this evolution and unveil a new product being launched by Playeasy Experiences. The event will highlight how the Platform is empowering destinations to engage visitors in new ways — transforming their content, data, and voice into measurable visitor experiences that drive real traffic and connection. To learn more and register for the webinar, click here. 

About Playeasy 
Playeasy is the leading digital platform powering the future of sports tourism and destination marketing. Through its two business lines — Playeasy Network and Playeasy Experiences — the company connects destinations, event organizers, venues, and visitors through one unified technology foundation: the Playeasy Platform. The Playeasy Network enables destinations to connect with event organizers and grow the global sports tourism ecosystem, while Playeasy Experiences empowers destinations to engage visitors at every touchpoint through immersive digital experiences — spanning events, in-market activations, and leisure travel. Together, they help destinations and sports commissions grow their reach, elevate their brand, and drive measurable impact. 

Media Contact: 
Sarah Capuzzi 
Director, Digital Marketing & Engagement 
Scapuzzi@playeasy.com