Discover the Game-Changer in Sports Tourism Research

The 2025 Resident Sentiment Towards Sporting Events National Benchmark Study is here—and it’s the first fully interactive study of its kind. Presented by Miles Partnership, and developed by the industry-leading research teams at Longwoods International and Cimarron Global Solutions, this national benchmark captures what 4,000 Americans really think about sporting events in their communities. 

Explore the Interactive Report

Resident sentiment is an essential performance indicator… We’re taking its application to sports tourism to a whole new level! 

  • 87% believe sports can unify their community
  • Gen Z & Millennials are leading sports travel trends
  • Residents support youth and amateur sports facility funding at a higher rate than professional facilities
  • Key data reveal where awareness falls short—and how to fix it

This groundbreaking tool gives you insights you can act on—fast.

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