🎙️  In this episode of the Playeasy Warmup podcast, sponsored by Discover Davis, we sit down with Sarah & Blake from USA Track & Field (USATF) to explore the complex world of hosting elite sporting events. From managing bids & compliance to ensuring a seamless athlete experience, they break down how Destinations can get involved with USATF events of all sizes. We discuss what makes a great host city, how innovation is shaping the future of track & field, & why strategic partnerships are key to growing the sport. Whether you’re a Destination looking to submit a bid, an Event Organizer curious about the process, or a fan of track & field, this episode is packed with insights you won’t want to miss!
Here’s some key takeaways:
- The Role of USATF: Governing body overseeing track & field, long-distance running, & race walking in the U.S., from youth to elite athletes.
- How Cities Can Get Involved: USATF has events ranging from small regional competitions to the Junior Olympics—there’s an opportunity for every Destination.
- What Makes a Strong Host City: Accessibility, venue quality, athlete experience, & community engagement all play a major role in the bid selection process.
- The Importance of Compliance & Legal Oversight: Contracts, sponsorships, & governance are key to ensuring smooth operations for USATF events.
- Innovation in Track & Field: AI, data-driven insights, & digital tools are enhancing visitor experiences, streamlining event logistics, & growing athlete visibility.
- The Road to LA 2028: Preparation for the next Olympics starts now, with USATF setting high goals for athlete success & event growth.
- Advice for Young Professionals: Get involved, volunteer, network, & stay adaptable—sports is a fast-moving industry!
Listen today wherever you get your podcasts!
