🎙️ In this episode, presented by Sports Richmond, VA, Kerri interviews Steve Andrus, the XTERRA America’s Tour Manager. They discuss Steve’s background, the mission & evolution of XTERRA as an outdoor lifestyle brand, & the importance of community engagement in hosting events. Steve shares insights on successful partnerships, the immersive experience of XTERRA events, & the organization’s efforts to involve youth in sports. The conversation also touches on sustainability practices, the role of innovation & technology, & the lessons learned throughout Steve’s journey with XTERRA. Here’s some key takeaways:
- The organization stays rooted in its outdoor lifestyle mission.
- XTERRA promotes an active, sustainable lifestyle with strong community ties.
- Local collaboration is key to successful, immersive events.
- Youth engagement and mental toughness drive endurance sports.
- XTERRA evolves by learning from challenges and expanding globally.
Listen today wherever you get your podcasts!
