As the year comes to a close, we are deeply grateful for the opportunity to serve you in 2024. Together, we’ve achieved remarkable milestones, driven innovation, and strengthened connections across the sports tourism industry. Let’s take a moment to celebrate what we accomplished together:

Sales & Lead Generation

Over 700 Event Organizations created over 1,200 events up for bid, estimated to be over $360M in direct economic impact for communities.

43,000 sports event leads were generated for over 300 cities – averaging over 130 leads per city!

Destination Marketing

Destinations have added 13,000 Facilities, 12,000 Hotels & 20,000 local restaurants, attractions and businesses, and over 30 Destination partners are now powering their websites through Playeasy.

Event Marketing & Visitor Experiences

Over 3,000 event micro-sites were created, reaching 340,000 unique participants and attendees – helping drive over 172,000 hotel reservations (live rates bookings + hotel special clicks) and 11,000 local business visitors (local partner visits and deal redemptions).

Platform & Product

The Playeasy platform was visited over 1M times in 2024, and we added new innovations for our partners, including:
    ⁃    Simpleview lead integration
    ⁃    Hotel live rate booking
    ⁃    Advanced Event Experience Micro-sites
    ⁃    Advanced analytics and granular reporting
    ⁃    Website elements
    ⁃    SKYNAV Integration

High Achieving Partners

This year, our partners accomplished incredible things, but a select few truly stood out, rising above the rest:

Top 5 Destinations:

  1. Snohomish County Sports Commission
  2. Visit Boise
  3. Visit Baton Rouge
  4. Visit Chicago Southland
  5. Visit York County, SC

Top 5 Events:

  1. 2024 Marucci World Series
  2. Collegiate Showcase
  3. Cal Ripken Baseball Major/70 World Series
  4. 2024 USA Softball 14U – 18U Class B Western Nationals
  5. 2024 USA Swimming Western Zone Age Group Championships

Top 5 RFPs:

  1. WORLD BREAKING CLASSIC USA QUALIFIER 2025+
  2. 2024/2025 USA Boxing Championships and Event Offerings
  3. World Axe and Knife Throwing Championship
  4. The American Jump Rope National Championship RFP Overview
  5. FUJI BJJ 2025+ Request For Interest

Top 5 Venues:

  1. Highlands Sports Complex
  2. Wintrust Sports Complex at Bedford Park
  3. LSU Alex Box Stadium
  4. Alachua County Sports and Events Center
  5. Phil Johnson Ballfields

Top 5 Event Organizers:

  1. Weekend Hockey Tournaments
  2. Nuway Combat
  3. Elite Tournaments
  4. Aloha Region Volleyball
  5. Major League Table Tennis

Looking Forward

The best is yet to come. As we all return from our holiday breaks, be in the look out for the launch of Playeasy Intelligence, which will be live by the time you get back to work on January 2nd, 2025. These new solutions are some of the most important innovations in the history of the tourism industry, and we can’t wait to share more information about them with you.

Have a great holiday break and looking forward to an even bigger and better 2025!