“The team, the team, the team” resonates in Ann Arbor – from Michigan Stadium to the entire community.
So when the Ann Arbor Sports Commission rolled out a new logo and brand identity – it was quite fitting to see the importance of the team front and center.
The new tagline “We play as a team” reinforces the spirit of collaboration and strengthens the Ann Arbor community’s impeccable reputation as a go-to destination for athletes at every age and skill level to compete, achieve and grow together.
“We’re excited to share our new logo and brand that showcase our commitment to engaging with partners to deliver exceptional experiences,” said Director Meaghan Hughes about this development.
While the look is new, the Ann Arbor Sports Commission’s dedication to athletes and parents remains as firm as ever. The organization’s new brand positioning highlights the drive to exceed expectations and bring athletes to this world-class city – where they can compete against top-tier talent as well as learn the game from some amazing coaches.
“We’re passionate about being a partner for sports organizations and for the community,” Hughes added.
Join us in celebrating this new chapter and discover more about our initiatives at www.AnnArborSports.org.