Background
Explore Branson is a leading Destination Marketing Organization in the US. Branson is a one-of-a-kind family vacation destination — and an incredible value — nestled in the lakeside beauty of the Ozark Mountains with live performance theaters, three pristine lakes (Table Rock, Lake Taneycomo and Bull Shoals), an international award-winning theme park (Silver Dollar City), dozens of attractions and museums, a Historic Downtown district, a Town Center-style shopping complex (Branson Landing), a full range of dining options, hotels, and multipurpose facilities.
Branson is less than one day’s drive for one-third of America’s residents – it makes for a memorable road trip to one of America’s favorite vacation destinations as well as flight destination with low cost flights to the Branson Airport (BKG) and nearby Springfield-Branson National Airport (SGF).
Overview
Explore Branson needed a time-efficient method to create and update event microsites that include local business promotions seamlessly. Additionally, they aimed to enhance the overall experience for athletes participating in their events by providing a unique and engaging local promotions program. By utilizing Playeasy, a comprehensive platform for event management, Explore Branson is streamlining their event marketing process and marketing their community to sports participants in revolutionary ways.
Solution: Playeasy’s Event Services & Local Attraction Marketing
Explore Branson adopted Playeasy as its platform for creating and managing their sports events, local business promotions. By leveraging Playeasy’s, they efficiently developed event microsites and local business promotions while saving both time and money.
Automatic Website Integration
To streamline their event microsite and local business promotion creation, Explore Branson took advantage of Playeasy’s seamless integration with their website. Any updates made on the Playeasy platform are automatically reflected on their website, maintaining a consistent online presence that aligns with Explore Branson’s branding. This integration not only simplifies the content management process but also ensures that the latest information is always available to their sporting event participants and attendees.
Learn more about Playeasy’s website integration capabilities →
“Implementing Playeasy’s custom website widget has been a game-changer for Explore Branson’s athlete program. The time saved on website development is key—we simply add our content to Playeasy and our site updates in real-time. Integrating the widget and aligning it with our branding has also streamlined the process, providing cohesive brand integrity to promote our local business partners at scale.”
Terra Alphonso, VP, Destination Sales & Sports Development
Innovative Engagement: The Athlete Program
In discussions with Playeasy amidst the website integration process, Explore Branson’s team proposed an idea to directly engage athletes visiting Branson with available deals and discounts in the area. What came to fruition was the Athlete Program, a groundbreaking initiative to engage the local community and enhance the experience for athletes participating in events. Utilizing Playeasy’s website integration capabilities, Explore Branson created a dedicated section on their website for their local promotions, custom-branded as the Athlete Program.
View Explore Branson’s Athlete Program →
Custom QR Codes and Wristbands
- As part of the Athlete Program, Explore Branson implemented a unique system using Playeasy’s promotions feature.
- Every athlete visiting Branson now receives a wristband featuring a custom QR code that, when scanned, brings visitors to Explore Branson’s Athlete Program webpage to unlock a plethora of exclusive local promotions available during their stay in Branson.
- These promotions range from discounts at the TITANIC Museum Attraction to deals on special attractions like Beyond the Lens! Branson and WonderWorks Branson.
- When each featured business is clicked, visitors are taken to its Playeasy promotion page to view the available discounts.
The best part? In real-time, the Explore Branson team can view custom analytics dashboards to track views on these Playeasy business profiles, total discount redemptions, and more to report back to their business partners on their success.
Results:
- Enhanced Community Engagement: The Athlete Program powered by Playeasy significantly boosts community engagement by providing athletes with personalized and exclusive promotions tailored to their interests and needs.
- Time and Cost Savings: Explore Branson experiences time and cost savings by centralizing their event management and promotion efforts on the Playeasy platform. This allows them to focus on creating unique and memorable experiences for participants.
- Consistent Branding: The automatic integration between Playeasy and Explore Branson’s website ensures that all content maintained a consistent branding, contributing to a professional and polished online presence.
- Real-Time Reporting: Playeasy’s analytics dashboards empower Explore Branson to view their success in real-time and report to their community partners how much business they received directly from their athletes.
- Positive Athlete Feedback: Athletes express appreciation for the convenience and value offered by the Athlete Program, contributing to positive reviews and word-of-mouth promotion.
Conclusion
By partnering with Playeasy, Explore Branson has not only streamlined their event management processes but also revolutionized community engagement through the innovative Athlete Program. The success of this collaboration highlights the power of integrating technology to create unique and personalized experiences for event participants, ultimately establishing Explore Branson as a leader in event organization and destination promotion.
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