Dr. Ann Cudd joined Portland State as its 11th president in school history in August. Now, she’s gone viral as PSU’s newest football star. In a video that has more than 10 million views across all media platforms, President Cudd joined the Portland State football team for a workout and even suited up for the Vikings. Football fans and PSU supporters from around the globe are endeared to PSU’s new leader. KGW did a great feature piece on President Cudd, and local radio host John Canzano breaks down what the moment means for not just the football team but for the University as a whole.
Sport Oregon pitched the video concept to PSU and filmed and produced the video in collaboration with ReelNative Films. By picking up on the “you too” social media trend, Sport Oregon turned it into a massive victory for all involved.
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