We have a new name and look! 🎉 The Greater Lansing Sports Authority is now the Lansing Sports Commission™ (LSC)!
This rebrand is an accumulation of months of research and intentional brand development. We feel the new logo better represents the Lansing region with its bold typeface, bright colors, and nods to our diverse community.
The tagline “plan on something greater” conveys our continued mission to develop and promote the tri-county area to sports tournament organizers.
The Greater Lansing Sports Authority is a sub-division of the Greater Lansing CVB, which also underwent a rebranding process and has been renamed to Choose Lansing™.
Learn more on our website: https://www.lansingsports.org/about-glsa/rebrand/
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