Arizona State University has announced a 15-year naming rights agreement for the home of the Sun Devils football team with the venue now being called Mountain America Stadium through a deal with Mountain America Credit Union.
The stadium has been the home of ASU football since opening in 1958 with a capacity of 30,000. Leading to the start of the 2023 college football season, more than 90% of football season tickets have been renewed and 4,000 new season tickets have been sold.
“The ability to compete at a high level during a transformational time in college athletics requires finding incredible partners who want to invest in our 26 sports, our 650 student-athletes and our 300-plus staff and coaches,” said Ray Anderson, Sun Devil vice president for university athletics. “We enthusiastically thank and welcome Mountain America Credit Union and look forward to integrating them into so many wonderful memories that will be created at Mountain America Stadium for years to come.”
The partnership with Mountain America will impact multiple areas of the fan experience, from in-stadium entertainment to digital marketing. The school and credit union said in a release they give back to the community through donations, scholarships and education programs.
“Mountain America Credit Union is pleased to expand our partnership with Arizona State University,” said Sterling Nielsen, president and chief executive officer at Mountain America Credit Union. “This new partnership allows Mountain America to support hundreds of student-athletes and the Arizona community for many years to come through enhanced financial education, scholarship, internship and cause marketing programs.”
Now with a capacity of 53,599 — down from a peak of 74,865 in 1989 — the stadium has hosted the Arizona Wranglers/Outlaws of the original USFL (1983-1985), the Arizona Cardinals (1988-2005) and Arizona Hotshots of the defunct AAF (2019). It was also the host for Super Bowl XXX in 1996, won by the Dallas Cowboys over the Pittsburgh Steelers. It was the site of the annual Fiesta Bowl from its inaugural game in 1971 until 2006.
“Both ASU and Mountain America are committed to the University and the greater Phoenix/Tempe community,and we were very honored to help make this mutually beneficial deal,” said Dan Griffis, president, Oak View Group Global Partnerships.