Varsity Spirit — the global leader in cheerleading, dance team and band apparel, camps and competitions — has announced two of its brands, National Cheerleaders Association and National Dance Alliance Collegiate Cheer and Dance Championship, will call Daytona Beach home for the next three years.

The 2024 competition, which will be the 28th year held in Daytona Beach, is scheduled for April 8–14 at the Daytona Beach Bandshell and the Ocean Center.

“We are thrilled to announce that Varsity Spirit and the destination have come to an agreement to continue hosting the event at the Ocean Center and the Daytona Beach Bandshell for the next three years – and hopefully well beyond,” said Lori Campbell Baker, executive director for the Daytona Beach Area Convention & Visitors Bureau. “Daytona Beach provides the perfect backdrop for this world-class championship event that attracts thousands of young student athletes and spectators from all over the country.”

In 2023, more than 10,000 participants and 450 teams competed with approximately 20,000 spectators in attendance, all record numbers for the annual event that relocated to Daytona Beach in 1996. Teams utilized 30-plus hotels in the area and approximately 18 buses that provided city-wide transportation.

“Daytona Beach has become the premier destination for our NCA and NDA college customers across the country. This much-anticipated event has grown in popularity every year, and it is now the largest college cheerleading and dance event in the world,” said Bill Boggs, senior vice president and director of College Programs for NCA and NDA. “Daytona Beach has become synonymous with NCA and NDA. We are thrilled to provide a world-class event where we can recognize student athletes for their hard work, dedication, and talent.”

In addition to competing at the Daytona Beach Bandshell and the Ocean Center, participants, along with their coaching staff and family and friends, will be able to enjoy the Daytona Beach area during their visit.

“Daytona Beach is an iconic backdrop for the NCA and NDA Collegiate Cheer and Dance Championship. Year after year, teams from across the country come together to showcase their skills and represent their universities,” said Bill Seely, president of Varsity Spirit.

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